Advertising: Principles and Practice (7th Edition) IE: Principles and Practice: International Edition

by John Burnett (Author), Sandra Moriarty (Author), William D. Wells (Author)

• Used

  Paperback
  2005

  $3.29

  This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

• Used

  Hardcover
  1991

  $4.53