Consumer Behavior

by Leon Schiffman (Author), Leslie Kanuk (Author), Leslie Kanuk (Author), Leon Schiffman (Author)

• Used

  Hardcover
  2006

  $3.45

  With a strong empirical and market segmentation approach, this bookfocuses on how the Internet has changed the way people obtaininformation about potential purchases, giving readers the mostup-to-date material on how technology is changing their lives asconsumers. The Thirty-two mini-cases help readers learn by applyingthe theory, drawing on current business news to demonstrate specificconsumer behavior concepts. This edition now includes thirty-twoActive Learning mini-cases. A clear consumer decision making modelis set out in each chapter to facilitate learning-presented in the firstchapter, this model serves as a structural framework for theconcepts-the building blocks-examined in the following chapters. Thebook's final chapter ties all of these concepts together so readers seethe interrelationships and relevance of individual concepts to consumerdecision-making.