Electronic Commerce: A Managerial Perspective 2006

Electronic Commerce: A Managerial Perspective 2006

by EfraimTurban (Author), Dave King (Author), JaeKyuLee (Author), Dennis Viehland (Author)

Synopsis

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

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More Information

Format: Hardcover
Pages: 832
Edition: 4
Publisher: Pearson
Published: 09 Aug 2005

ISBN 10: 0131854615
ISBN 13: 9780131854611