by EfraimTurban (Author), Dave King (Author), JaeKyuLee (Author), Dennis Viehland (Author)
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
Format: Hardcover
Pages: 832
Edition: 4
Publisher: Pearson
Published: 09 Aug 2005
ISBN 10: 0131854615
ISBN 13: 9780131854611