by NormanE.Bowie (Author), PatrickE.Murphy (Author), ThomasA.Klein (Author), Gene R . Laczniak (Author)
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
Format: Paperback
Pages: 288
Edition: 1
Publisher: Pearson Education
Published: 25 Aug 2004
ISBN 10: 0131848143
ISBN 13: 9780131848146
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