Strategy and Process in Marketing

by JonMurray (Author), O'Driscoll (Author)

Used
Textbook Binding
1996
$3.45

Reflecting the current paradigm-shift away from the traditional view of markets, with the emphasis on the consumer and the four Ps, this book embraces a wider network approach with relational marketing and channel management as key. Process rather than hierarchy underpins its market focus.

Synopsis

Reflecting the current paradigm-shift away from the traditional view of markets, with the emphasis on the consumer and the four Ps, this book embraces a wider network approach with relational marketing and channel management as key. Process rather than hierarchy underpins its market focus.

$3.45

Save:$48.44 (93%)

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1 in stock

More Information

Format: Textbook Binding
Pages: 505
Edition: 1
Publisher: Prentice Hall
Published: 22 Mar 1996
ISBN 10: 0131821636
ISBN 13: 9780131821637

Strategy and Process in Marketing

Used

$3.45

Synopsis

$3.45

More Information