Marketing for Leisure and Tourism

by Morgan (Author)

• Used

  Paperback
  1996

  $4.40

  Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.