Marketing and Entrepreneurship in SME's: An Innovative Approach

by David Carson (Author), David Carson (Author), Stanley Cromie (Contributor), Pauric Mcgowan (Contributor), Jimmy Hill (Contributor)

• Used

  Paperback
  1995

  $3.25

  The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.