Marketing Communications: Frameworks, Theories and Applications

by Chris Fill (Author)

• Used

  Textbook Binding
  1995

  $6.63

  There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).