No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump

A refreshing antidote to the mumbling modesty that bedevils much of our culture. Trump understands that self-promotion and fame is the best insurance of power already attained. Slater captures this lesson beautifully in this fast-paced, punchy book, packed with interviews, savvy, and insight into one of the phenomena of our age.

-- Paul Levinson, Professor of Communication and Media Studies, Fordham University, and author, Cellphone: The Story of the World's Most Mobile Medium

There is no bigger ego that ever walked this earth than Mr. Trump. Beyond his success as the world's preeminent developer, he's built THE power brand that stands for wealth and success around the world. Slater's book takes us farther inside the workings of the Trump mind than anything else to date.

-Barbara Corcoran, Chairman and Founder, The Corcoran Group, Author of If You Don't Have Big Breasts, Put Ribbons On Your Pigtails

This is a fascinating look at one of today's more interesting and unusual personalities.

Steve Wynn , Owner of Wynn Las Vegas

The Donald Trump that I have come to know over the years is not easy to capture in a book. It was a pleasure to read Robert Slater's well-researched, fascinating look at what makes Trump tick. Other than reading Trump's own books, there is no better way to find out why Donald is so successful.

From Library Journal:

SLATER, ROBERT. No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump. Prentice-Hall. Mar. 2005. c.256p. ISBN 0-13-149734-0. $24.95. BUS It's hard to imagine an ego larger than Donald Trump's. Before veteran business biographer Slater (Jack Welch and the GE Way) had even put pen to paper, Trump threatened to sue him. But after Jack Welch gave Trump the thumbs up on Slater, Trump ushered the writer into his inner sanctum. Based on 100 hours spent jetting around with Trump, as well as 150 interviews with those in the know, this fully authorized biography outlines Trump's deals, business strategies, leadership style, and ability to craft his own image in the media. Trump's legendary status as a real estate and casino developer comes through clearly, and while there are a few moments of humility, like the real estate bust of the early 1990s, it's hard to understand why Slater is so smitten with his subject. Nevertheless, Trump's higher-than-ever profile will ensure this book's popularity in public library business collections.

-Carol J. Elsen, Univ. of Wisconsin, Whitewater

Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.

Slater wrote 16 books about major business personalities before his new book on Donald Trump:

• The Titans of Takeover (Englewood Cliffs, NJ: Prentice Hall, 1987).

• Portraits in Silicon (Cambridge, MA: MIT Press, 1987).

• This ... .Is CBS: A Chronicle of 60 Years (Englewood Cliffs, NJ: Prentice Hall, 1988).

• The New GE: How Jack Welch Revived an American Institution (Homewood, IL: Business One Irwin, 1993).

• Get Better or Get Beaten! 31 Leadership Secrets from GE's Jack Welch (Burr Ridge, IL: Irwin Professional Publishing, 1994). This book made the business best-seller list in Japan.

• SOROS: The Life, Times, and Trading Secrets of the World's Greatest Investor (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles superinvestor George Soros, and it appeared on the Business Week best-seller list.

• Invest First, Investigate Later: And 23 Other Trading Secrets of George Soros, the Legendary Investor (Chicago, IL: Irwin Professional Publishing, 1996).

• John Bogle and the Vanguard Experiment: One Man's Quest to Transform the Mutual Fund Industry (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles the most important business figure in the mutual fund field.

• Ovitz: The Inside Story of Hollywood's Most Controversial Power Broker (New York, NY: McGraw-Hill, 1997). This book made the Los Angeles Times and the New York Times business best-seller lists.

• Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO (New York, NY: McGraw-Hill, 1998). This is an updated look at the business secrets of General Electric's chairman and chief executive officer. It made the Business Week and The Wall Street Journal best-seller lists.

• Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner (New York, NY: McGraw-Hill, 1999).

• The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution (New York, NY: McGraw Hill, 1999).

• The Eye of the Storm: How John Chambers Steered Cisco Systems Through the Technology Collapse (New York, NY: HarperBusiness, 2003).

• Magic Cancer Bullet: How a Tiny Orange Capsule May Rewrite Medical History (New York, NY: HarperBusiness, 2003), co-authored with Novartis CEO, Dan Vasella.

• The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company (New York, NY: Portfolio, 2003). A paperback version was published in June 2004.

• Microsoft Rebooted: How Bill Gates and Steve Ballmer Re-Invented Their Company (New York, NY: Portfolio, 2004).

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