by Sumantra Ghoshal (Editor), Henry Mintzberg (Author), Robert M. James (Author), James Brian Quinn (Author)
This is the first European edition of Mintzberg and Quinn's Strategy Process . Based upon the second edition of the original, this version has been radically revised to produce a shorter, more European approach: more than 60% of the cases are now fully European. There are important new readings to replace older or inappropriate readings and a new section on the global context is included. All of the revisions have been made in response to extensive feedback from European adopters.
Format: Hardcover
Pages: 1008
Edition: European ed
Publisher: Prentice-Hall
Published: 09 Jun 1995
ISBN 10: 0131496263
ISBN 13: 9780131496262