Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage

by JayBarney (Author)

Synopsis

This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.

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More Information

Format: Hardcover
Pages: 592
Edition: 3
Publisher: Prentice Hall
Published: 07 Nov 2006

ISBN 10: 0131470949
ISBN 13: 9780131470941