A Framework for Marketing Management

by PhilipKotler (Author), KevinLaneKeller (Author)

Used
Paperback
2006
$3.28

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

Synopsis

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

$3.28

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More Information

Format: Paperback
Pages: 384
Edition: 3
Publisher: Prentice Hall
Published: 18 Apr 2006
ISBN 10: 0131452584
ISBN 13: 9780131452589

A Framework for Marketing Management

Used

$3.28

Synopsis

$3.28

More Information