Basic Marketing Research: Using Microsoft Excel Data Analysis

by RonaldF.Bush (Author), Alvin C Burns (Author)

• Used

  Paperback
  2007

  $9.31

  For undergraduate Marketing Research courses.Basic Marketing Research, 2e, utilizes Excel (TM) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.