International Business: Environments and Operations (International Edition)

International Business: Environments and Operations (International Edition)

by Lee H. Radebaugh (Author), Lee H. Radebaugh (Author), Daniel P. Sullivan (Author), John D. Daniels (Author)

Synopsis

For undergraduate and graduate courses in International Business. This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

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More Information

Format: Paperback
Pages: 736
Edition: 10
Publisher: Pearson
Published: 01 Jun 2003

ISBN 10: 0131217267
ISBN 13: 9780131217263