by Lee H. Radebaugh (Author), Lee H. Radebaugh (Author), John D. Daniels (Author), Daniel P. Sullivan (Author)
For undergraduate and graduate courses in International Business. This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.
Format: Paperback
Pages: 736
Edition: 10
Publisher: Pearson
Published: 01 Jun 2003
ISBN 10: 0131217267
ISBN 13: 9780131217263