A Framework for Marketing Management (International Edition)

by PhilipKotler (Author)

• Used

  Paperback
  2002

  $4.22

  For undergraduate and MBA courses in Marketing Management and Marketing Strategy. This book focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs.

• Used

  Paperback
  2000

  $3.16

  For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.

  A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.