Management

by R.EdwardFreeman (Author), Daniel R . Gilbert (Author), JamesF.Stoner (Author)

• Used

  Hardcover
  1994

  $10.90

  This edition continues its strong research orientation and solid theoretical underpinnings. The general theme is dynamic engagement--a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. Topics place an even greater emphasis on practical applications and examples drawn from real-world organizations (i.e., Snapple, The Limited, MTV, etc.).