Electronic Commerce 2002: A Managerial Perspective (International Edition)

by EfraimTurban (Author), David King (Author), JaeK.Lee (Author), Merrill Warkentin (Author), H.MichaelChung (Author)

• Used

  Paperback
  2001

  $7.95

  For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

• Used

  Hardcover
  1999

  $3.31

  Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.