European Casebook on Implementing Service Strategies

by SandraVandermerwe (Author), Lovelock (Author)

• Used

  Paperback
  1994

  $3.24

  Combining cases with introductory material, this text addresses management situations across a range of industries, with regard to service industries. It looks at service processes, performance, profitability and people. Demonstrations of the unique aspects of value-added services are given, showing how contemporary strategies differ from traditional approaches. This casebook offers a practical framework for handling the multiplicity of issues in implementing strategies for services.