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The E-business evolution: Living and Working in an Interconnected World

The E-business evolution: Living and Working in an Interconnected World

by Daniel Amor (Author)

  • Used

    Paperback 1999

    $4.35
Synopsis

  • Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
  • Planning for e-business: back office systems, technology choices, ISPs, and architecture.
  • Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.

$4.35

Save:$35.83 (89%)

Quantity

3 in stock

More Information

Format: Paperback
 Pages: 670
 Edition: 1
 Publisher: Prentice Hall
Published: 11 Oct 1999
ISBN 10: 013085123X
ISBN 13: 9780130851239
Book Overview:

This is a complete what to do and how to do it handbook for entrepreneurs, managers, and executives making e-business plans. Start by understanding the six phases of e-business, from Hello, I'm Online, Too through One World -- One Computer. Discover where you fit today -- and where you should be. Build the business case for e-business; then learn how to choose the right technologies, avoid legal (and other) pitfalls of e-business, plan your marketing strategy; and more. Compare solutions for reaching customers; shopping, procurement and payment systems; and other key elements of a total e-business solution. Learn what you need to know about Web security; building sticky sites that attract and retain customers; and how to build a business that succeeds in tomorrow's age of pervasive computing.


Author Bio

Daniel Amor is an e-business consultant for Hewlett-Packard in Germany. He is currently involved in several large e-business projects throughout Europe.