by RonWood (Author), Craig Fellenstein (Author)
Two specialists from IBM suggest how large and small companies can develop a coherent strategy for incorporating electronic commerce into their business model. They discuss business, competitive, and technological challenges and explain how companies can leverage the key enablers to take advantage of the changes the Internet is bringing to society.
Format: Paperback
Pages: 269
Edition: 1
Publisher: Prentice Hall Both small and global enterprises need to develop strategies for incorporating eCommerce into their business models -- and this book demonstrates how. In Exploring eCommerce, two leaders of the eCommerce/eBusiness community address the key business, competitive, and technological issues readers face in defining and implementing e-Commerce strategies for their own companies. Learn how to leverage the enablers of eCommerce and overcome the barriers. Discover how eCommerce is driving changes throughout society -- and how smart companies are taking advantage of those changes. Understand how eBusiness systems can improve relationships, enterprise resource management, and supply and value chain management, while at the same time giving businesses the timely intelligence they need to anticipate their customers' needs more effectively.
Published: 13 Dec 1999
ISBN 10: 0130848468
ISBN 13: 9780130848468
Book Overview:
Craig Fellenstein is Chief Architect at IBM Global Services. He has been Lead Architect for the global deployment of IBM Electronic Commerce Services, for IBM's CommercePOINT, and other key eCommerce development efforts.
Ron Wood plays a key role in engineering IBM's electronic commerce strategy. He has been Lead Solution Architect for IBM's InsureCommerce Initiative; and authored recent white papers on eCommerce and thin client computing in Futuristics, An International Information Technology Journal.
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