Advertising: Principles and Practice

by JohnBurnett (Author), SandraMoriarty (Author), WilliamD.Wells (Author)

• Used

  Hardcover
  1999

  $3.53

  The theme of advertising effectiveness has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, Inside Story boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.