Airline: A Strategic Management Simulation

Airline: A Strategic Management Simulation

by JeraldR.Smith (Author), PeggyA.Golden (Author)

Synopsis

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

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More Information

Format: Paperback
Pages: 120
Edition: 4
Publisher: Prentice Hall
Published: 26 Jul 2001

ISBN 10: 0130654884
ISBN 13: 9780130654885