Marketing Management: Providing, Communicating and Delivering Value

by Bradley (Author)

Used
Textbook Binding
1995
$5.37

A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

Synopsis

A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

$5.37

Save:$40.41 (88%)

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1 in stock

More Information

Format: Textbook Binding
Pages: 990
Edition: 1
Publisher: Prentice Hall
Published: 31 Mar 1995
ISBN 10: 0130653438
ISBN 13: 9780130653437

Marketing Management: Providing, Communicating and Delivering Value

Used

$5.37

Synopsis

$5.37

More Information