Electronic Commerce 2002: A Managerial Perspective

by EfraimTurban (Author), David King (Author), JaeK.Lee (Author), Merrill Warkentin (Author), H.MichaelChung (Author)

• Used

  Hardcover
  2001

  $15.77

  For one/two-semester courses in Electronic Commerce. One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.