Essentials of Strategic Management

Essentials of Strategic Management

by J.DavidHunger (Author), ThomasL.Wheelen (Author)

Synopsis

The third edition of Essentials of Strategic Management contains the following NEW features: *Adds the strategic inflection point as a triggering event to initiate a strategy review. *Adds complementors as other stakeholders to Porter's model of industry analysis. *Provides criticism of SWOT analysis. *Adds international entry options to the discussion of horizontal growth strategy. *Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

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More Information

Format: Paperback
Pages: 191
Edition: 3
Publisher: Prentice Hall
Published: 16 Jul 2002

ISBN 10: 013046595X
ISBN 13: 9780130465955