Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall Books)

by JerryWeissman (Author)

• Used

  Hardcover
  2003

  $4.15

  In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

• Used

  Paperback
  2006

  $3.21

  In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

  Foreword to the Paperback Edition xxiii

  Preface: What's Past Is Prologue xxvii

  Introduction: The Wizard of Aaaahs xxix

  Chapter One: You and Your Audience 3

  Chapter Two: The Power of the WIIFY 15

  Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27

  Chapter Four: Finding Your Flow 51

  Chapter Five: Capturing Your AudienceImmediately 83

  Chapter Six: Communicating Visually 109

  Chapter Seven: Making the Text Talk 123

  Chapter Eight: Making the Numbers Sing 143

  Chapter Nine: Using Graphics to Help Your Story Flow 157

  Chapter Ten: Bringing Your Story to Life 189

  Chapter Eleven: Customizing Your Presentation 215

  Chapter Twelve: Pitching in the Majors 231

  Chapter Thirteen: Animating Your Graphics 237

  Chapter Fourteen: The Virtual Presentation 257

  Appendix A: Tools of the Trade 273

  Appendix B: Presentation Checklists 277

  Acknowledgments 283

  Index 287