Strategic Management in Action

Strategic Management in Action

by Mary Coulter (Author)

Synopsis

For courses in strategic management. This conversational and highly readable text integrates strategy theory and strategy action in an exciting and engaging way.

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More Information

Format: Paperback
Pages: 396
Edition: 2
Publisher: Prentice Hall
Published: 24 Jan 2001

ISBN 10: 0130400068
ISBN 13: 9780130400062