
by JudyStrauss (Author), RaymondFrost (Author)
Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet.
Format: Paperback
Pages: 519
Edition: 2
Publisher: Prentice Hall
Published: 06 Sep 2000
ISBN 10: 0130322644
ISBN 13: 9780130322647