E-marketing, 2nd Edition

E-marketing, 2nd Edition

by JudyStrauss (Author), RaymondFrost (Author)

Synopsis

Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet.

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More Information

Format: Paperback
Pages: 519
Edition: 2
Publisher: Prentice Hall
Published: 06 Sep 2000

ISBN 10: 0130322644
ISBN 13: 9780130322647