by JohnD.Daniels (Author), Lee H. Radebaugh (Author)
For undergraduate courses in International Business.
This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.
Format: Hardcover
Pages: 848
Edition: 9
Publisher: Prentice Hall
Published: 25 Sep 2000
ISBN 10: 0130308013
ISBN 13: 9780130308016