International Business: Environments and Operations

International Business: Environments and Operations

by JohnD.Daniels (Author), Lee H. Radebaugh (Author)

Synopsis

For undergraduate courses in International Business.

This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.

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More Information

Format: Hardcover
Pages: 848
Edition: 9
Publisher: Prentice Hall
Published: 25 Sep 2000

ISBN 10: 0130308013
ISBN 13: 9780130308016