The Practice of Public Relations

by Fraser P . Seitel (Author)

• Used

  Hardcover
  2000

  $3.22

  BASIC APPROACH For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions. An in-your-face textbook for an in-your-face profession. THREE THINGS TO KNOW

• Used

  Hardcover
  1997

  $30.18

  For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one A Question of Ethics case problem per chapter.