
by PattyBrown (Author), JanettRice (Author)
Taking a product development approach, this text provides beginning fashion merchandising students with an understanding of the mass production process of ready-to-wear apparel, and the objective evaluation of its cost and quality. It is for introductory fashion courses focusing on apparel evaluation, design, production, and merchandising.
Format: Hardcover
Pages: 442
Edition: 3
Publisher: Prentice Hall
Published: 05 Jul 2000
ISBN 10: 0130254347
ISBN 13: 9780130254344