Essentials of Strategic Management

Essentials of Strategic Management

by ThomasL.Wheelen (Author), J.DavidHunger (Author)

Synopsis

For undergraduate and graduate courses in Strategic Management and Business Policy.

A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

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More Information

Format: Paperback
Pages: 203
Edition: 2
Publisher: Prentice Hall
Published: 06 Jul 2000

ISBN 10: 0130196002
ISBN 13: 9780130196002