Total Global Strategy: Updated for the Internet and Service Era

by George S . Yip (Author)

• Used

  Paperback
  2002

  $3.40

  For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies.

• Used

  Paperback
  1994

  $4.70

  This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.