Integrated Advertising, Promotion and Marketing Communications

by KennethE.Clow (Author), Donald E . Baack (Author)

Used
Hardcover
2001
$5.73

This text has been written for courses in Integrated Marketing Communications, Advertising Principles, Advertising Strategy, and Advertising and Promotions. It gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project.

Synopsis

This text has been written for courses in Integrated Marketing Communications, Advertising Principles, Advertising Strategy, and Advertising and Promotions. It gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project.

$5.73

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More Information

Format: Hardcover
Pages: 638
Edition: 1
Publisher: Prentice Hall
Published: 14 Aug 2001
ISBN 10: 0130175781
ISBN 13: 9780130175786

Integrated Advertising, Promotion and Marketing Communications

Used

$5.73

Synopsis

$5.73

More Information