Advertising: Principles and Practice

Advertising: Principles and Practice

by etc. (Author), John Burnett (Author), William Wells (Author), Sandra Moriarty (Author)

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Format: Hardcover
Pages: 732
Edition: 2nd Revised edition
Publisher: Prentice-Hall
Published: 23 Dec 1991

ISBN 10: 0130162051
ISBN 13: 9780130162052