Marketing: An Introduction

by Gary Armstrong (Author), Gary Armstrong (Author), Philip T. Kotler (Author)

• Used

  Paperback
  1999

  $3.28

  For courses in Principles of Marketing at four year and two year colleges.

  This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.

• Used

  Paperback
  2002

  $3.28

  For courses in Principles of Marketing.

  This accessible, streamlined introduction to marketing by two of today's best selling marketing authors helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.