by JudyStrauss (Author), RaymondFrost (Author)
This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
Format: Paperback
Pages: 383
Edition: 1
Publisher: Prentice Hall
Published: 01 Mar 1999
ISBN 10: 0130105856
ISBN 13: 9780130105851