International Marketing Strategy (3rd Edition)

International Marketing Strategy (3rd Edition)

by Bradley (Author)

Synopsis

A complete examination of how the company internationalises its operations, from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. It adopts a fresh approach to analysing and developing international marketing strategies for consumer, industrial and service firms. It provides an assessment of how successful firms compete in global markets which are rapidly integrating. In addition, it describes how international marketing strategies are implemented through selling and negotiations. Each topic is treated from a conceptual and empirical point of view. Instructor's Manual (0-13-010058-7).

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More Information

Format: Paperback
Pages: 504
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 13 Nov 1998

ISBN 10: 0130100579
ISBN 13: 9780130100573