Introduction to E-commerce

by EfraimTurban (Author), David King (Author)

• Used

  Paperback
  2002

  $5.78

  For undergraduate-level courses in Electronic Commerce.

  Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.