by Barton J . Goldenberg (Author)
This publication aims to assist professionals involved in sales, marketing and customer service to better understand the benefits, problems, and critical success factors associated with customer relationship management.
Format: Paperback
Pages: 320
Edition: 01
Publisher: Prentice Hall
Published: 01 Feb 2002
ISBN 10: 013008851X
ISBN 13: 9780130088512
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