The E-Commerce Book: Building the E-Empire (Communications Networking and Multimedia)

by Juanita Ellis (Author), Steffano Korper (Author)

• Used

  Hardcover
  1999

  $3.24

  Written for business managers who seek advice on moving their companies forward, this text provides technical information on the basic E-commerce concept. It provides practical advice to readers in this growing business area, such as globalizing a company, marketing, advertising, market trends vendor solutions, and essential technologies such as credit card verification systems, security, auction technologies, storefronts and technology architecture.

• Used

  Hardcover
  2000

  $3.24

  New in the Second Edition Contains over 60 per cent new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover