Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

by Bill Albert (Author), Bill Albert (Author), Tom Tullis (Contributor)

• Used

  Illustrated
  2013

  $23.07

  Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.