Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization

by David Loshin (Author), David Loshin (Author), Abie Reifer (Contributor)

• New

  Paperback
  2013

  $19.63

  Sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. This book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes.