Intersection: How Enterprise Design Bridges the Gap Between Business, Technology, and People

by Milan Guenther (Author)

• New

  Paperback
  2012

  $41.85

  Introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises. This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges.