Marketing Island Destinations: Concepts and Cases (Elsevier Insights)

by ShermaRoberts (Editor), Acolla Lewis - Cameron (Editor)

• New

  Hardcover
  2010

  $143.42

  Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.