by HerbertStone (Author)
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. This book emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception.
Format: Illustrated
Pages: 512
Edition: 4th Revised edition
Publisher: Academic Press
Published: 01 Dec 2012
ISBN 10: 0123820863
ISBN 13: 9780123820860