by JohnR.Talburt (Author)
Customers and products are the heart of any business, and corporations collect more data about them every year. This title gives you the applied level know-how you need to aggregate data from disparate sources and form accurate customer and product profiles that support effective marketing and sales.
Format: Paperback
Pages: 256
Publisher: Morgan Kaufmann
Published: 14 Jan 2011
ISBN 10: 0123819725
ISBN 13: 9780123819727