Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

by JeffJohnson (Author)

• Used

  Paperback
  2010

  $6.46

  Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. It provides an essential source for user interface design rules and how, when, and why to apply them. It arms user interface designers with the science behind each design rule, allowing them to make informed decisions in projects and to convince others of the need for designs that match how users perceive, learn, and think. It equips readers with the knowledge to make educated tradeoffs and when faced with competing rules, project deadlines, and budget pressures. It provides an essential source for user interface design rules and how, when, and why to apply them. It arms user interface designers with the science behind each design rule, allowing them to make informed decisions in projects and to convince others of the need for designs that match how users perceive, learn, and think. It equips readers with the knowledge to make educated tradeoffs and when faced with competing rules, project deadlines, and budget pressures.