by George Comstock (Author), George Comstock (Author), Erica Scharrer (Author)
Summarizes the research on the various forms of media on children. This title looks at how much time they spend with media everyday, television programming and its impact on children, and how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents.
Format: Hardcover
Pages: 392
Edition: Revised ed.
Publisher: Academic Press
Published: 23 Apr 2007
ISBN 10: 0123725429
ISBN 13: 9780123725424